Congratulations if you've had lots of viewings and are negotiating offers on your property!
But if you haven't, you may feel disappointed now, but don't be.
Congratulations if you've had lots of viewings and are negotiating offers on your property!
But if you haven't, you may feel disappointed now, but don't be. The property market changes constantly and can be affected by so many different variables that it is almost impossible to predict.
If you haven't had the overwhelming response from potential buyers that you had been hoping for, there are still lots of things that you can do to give things a boost and find that buyer.
What is the strategy? What have your agents already tried, and what else could they do with your marketing? Is there something that they could do to give your property a little boost?
Renew the marketing material. Do your photographs and property listing look the best that they could? Perhaps you could renew the photographs or reword the brochure text to make it more compelling to new viewers.
Are you being asked to reduce the price? A price reduction should be a last resort when you've tried everything else. For a price reduction to be effective, you must place the property within new price brackets on the property websites. These brackets increase by multiples of £10,000 at the lower prices, but at the very top, they are £500,000 increments. If you need to get into a new price bracket to reach a new market, you will need to realistically reduce by a minimum of £10,000. That's quite a chunk of change!
Many agents simply run out of options, and a price reduction is the fastest way to get some interest, but this could be a costly result for you.
Sometimes, a change of agents could be the exact thing your property marketing needs to get that boost in interest without reducing the price. You could reach different buyers on the database with a different approach.
A solid, strategised marketing plan for your property to achieve your sale and, in the case of Property Express, innovative technology can find your potential buyer without having to hope that they see your house online and get in touch. A proactive 'buyer finding' proposition, rather than simply putting the property online and hoping that a buyer likes what they see and books a viewing.
We take the guesswork out of your marketing so that you can be confident that the best buyer has been found and the price you have achieved for your property is the highest that it can be! These are crucial things to consider when selling your home.
Get in touch with our team today to learn more about our proactive approach and how we use innovative technology to sell your home for the highest price possible.